Twitter has revolutionised the way that brands and businesses target, engage and liaise with customers in almost every industry and region around the world, and Latin America is no exception.
Indeed, social media has seen a huge expansion across Latin America over the past few years, buoyed by a young internet population and an incredibly high penetration rate. The number of social media users throughout the region is expected to breach 300 million by 2017, and more than $500 million will be spent on social ads in Latin America next year.
Since being selected by Twitter in 2012 to lead its Latin America sales efforts, IMS has launched dedicated digital ad teams for Twitter in Mexico, Argentina, Colombia, Chile and more. Check their visual below for a look at how five brands are using Twitter in Latin America, including Coca-Cola, LG and Pepsi.