Twitter is planning to open an office in Hong Kong early in 2015 to better cater to companies and increase advertising revenues in China, reports the Wall Street Journal.
“The real main focus of the office will be sales,” said Shailesh Rao, Twitter’s vice president for Asia Pacific, the Americas and emerging markets. “Building sales capability to work with agencies and advertisers domestically in Hong Kong and Taiwan and those Chinese advertisers looking to go global.”
“Our upcoming Hong Kong office in the first quarter will enable us to pursue strategic opportunities in Greater China, such as China export advertising market, Hong Kong and Taiwan advertising markets, media partnerships, and our new Twitter Fabric integrated with MoPub for mobile developers,” Twitter told the BBC.
Twitter already has Asia-Pacific offices in Singapore, Seoul, Tokyo and Sydney. The Hong Kong office will be their nearest to mainland China, which has blocked Twitter since 2009. Asked if the new office development was an attempt from Twitter to work closer with the Chinese government to expedite a lift of the ban, Mr Rao said that they “would love to have Twitter everywhere in the world including China.”
“Unfortunately, we can’t,” he added. “That’s not our choice. We don’t control that decision.”
The Hong Kong office will be headed by Peter Greenberger, Twitter’s Singapore-based director of sales for emerging markets.