More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.
A DB5 survey conducted of 2,100 Twitter users aged 13 and over found that 54 percent were inspired to buy after reading about promotions in tweets.
The same number of people also checked Twitter while shopping in retail stores.
Here are the top four responses from the poll:
Ways That Twitter Influences Holiday Purchase Decisions
1. Promotions they learn about on Twitter motivate them to purchase (54 percent)
2. Check Twitter while shopping in a retail store (54 percent)
3. Learned about a product on Twitter that they later purchased (52 percent)
4. Twitter is their new holiday shopping list (39 percent)