Twitter Experiment Costs The Washington Post Sports Columnist Mike Wise 30 Days

BenRoethlisberger.jpgHelpful advice to journalists: If you’re going to perform Twitter experiments, don’t use the accounts that are tied to your place of employment. The Washington Post sports columnist Mike Wise just learned that lesson the hard way.

According to The New York Times, Wise was suspended by the Post for one month for sending a Tweet stating that Pittsburgh Steelers quarterback Ben Roethlisberger would be suspended for five games — information he made up — and following it up with three retweets of other Twitter members using his Tweet as a source.

As reported by the Times, Wise said Tuesday morning on his radio program on WJFK in Washington, D.C.:

I could give you 10 reasons why I did this and explain what went wrong in the execution. But none of it matters today. I made a horrendous mistake. I’m paying the price I should for careless, dumb behavior in the multiplatform media world.

The Times added that Post sports editor Matthew Vita sent an email to his staff saying:

When you use social media, remember that you are representing The Washington Post, even if you are using your own account. This is not to be treated lightly.