Tweets Getting You Down? Jello Wants To Turn Your Frown Into A "Pudding Face"

See that somewhat scary face to the right? Despite appearances, it’s not someone’s over-the-top audition to be the next Joker… it’s actually Kraft’s new pudding branding campaign. It’s called “pudding face”, and they aren’t content with slapping it up on some surreal commercial: they want to see your pudding face on Twitter (but don’t worry, no plastic surgery is necessary).

This summer, Kraft’s Jello pudding brand will create a “Mood Monitor” on Twitter, which will measure just how happy or sad the Twitterverse is.