Turner Sports Partners with News Corp.'s Speed Channel
Turner is going outside its family of cable networks to launch a new Web video channel-along with three original series–on Nascar.com.
The company’s Turner Sports division, which manages Nascar.com, has inked a deal with News Corp.’s auto-racing centric Speed Channel to launch ‘Nascar on Speed.’ The new video channel, which goes live on Sept. 9., will be entirely Speed-branded and will feature talent from the network—something of an unusual situation for a Turner-managed property, given that its cable networks TNT and TBS have each long broadcast Nascar events.
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