Turner Sports and the PGA announced today that it would be presenting the 2010 PGA Championship in 3D.
Consumers with 3D-capable television sets or computer monitors can watch the action from the 12th and 17th holes from Whistling Straits in three dimensions.
Unfortunately, you still need to wear the silly glasses.
The 3D content will be available on television through Comcast, Cox, Time Warner, DirecTV, Bright House and Cablevision and to visitors to PGA.com.
3D has been making the rounds on sports television for months, with ESPN televising the World Cup and Home Run Derby in 3D, and select other events, including The Masters golf tournament, getting the 3D treatment.
But the addition of making the content available online is quite new. While the number of people that have 3D-capable computer monitors is likely very small, it will still serve as an interesting way to sample 3D sports content to a group of people advertisers are always desperate to reach: early adopters.
The press release is after the jump.
Turner Sports and The PGA to Offer 3D Coverage of the 92nd PGA Championship Through PGA.com and TNTÃ¢â‚¬â„¢s Television Distributors
Vince Cellini to host coverage alongside 2002 PGA Champion Rich Beem
Turner Sports and The PGA of America announced today they will offer coverage of the 92nd PGA Championship in 3D on Thursday, Aug. 12 and Friday, Aug. 13, on PGA.com and through TNTÃ¢â‚¬â„¢s television distributors Bright House Networks, Cablevision, Comcast, Cox Communications, DIRECTV, and Time Warner Cable. The 3D coverage will focus on the par-3 12th and 17th holes at Whistling Straits from 3:00 p.m. Ã¢â‚¬” 7:00 p.m. ET each day. Host Vince Cellini who will be joined by 2002 PGA Champion Rich Beem will provide commentary and analysis on the holes. Beem also will provide analysis throughout the weekend during PGA.comÃ¢â‚¬â„¢s extensive 2D online offerings.
The 3D production will utilize eight cameras produced specifically for 3D that will provide a unique look at course action and give fans a one-of-a-kind visual experience to watch the world’s best golfers play the courseÃ¢â‚¬â„¢s challenging par-3s. In order to experience
the event in 3D, viewers will need a 3D TV or PC display with matching 3D glasses. Fans can visit http://www.pga.com/pgachampionship/2010/3d to get more information about the hardware and software used to view the 3D production online.
In addition to 3D coverage, Turner Sports will also offer 20 hours of television coverage on TNT, live 2D coverage on PGA.com and on mobile devices, with additional details to be announced at a later date.
“At Turner Sports we continually look to provide the fan with an innovative viewing experience through our ability to test and explore new opportunities,” said Lenny Daniels, Turner Sports EVP and COO. “The PGA Championship has always been a platform for forward thinking and interactive technology. During previous PGA Championship coverage on TNT and PGA.com, we have introduced our marquee follow coverage, live streaming action through mobile apps and included social networking within our linear broadcast. Introducing 3D coverage to this crown jewel event allows us another opportunity to better serve our audience and add to our multitude of platforms.”
“The PGA Championship has perennially been the source of many of the game’s most special moments,” said PGA of America Director of Broadcast & New Media Casey Morton. “The addition of 3D television and online technology unfolding at Whistling Straits, a spectacular venue for viewers, is yet another new level of excitement for fans to follow the world’s premier players. We anticipate that the addition of this bonus for viewers opens another chapter in PGA Championship tradition.”
Each year during the PGA Championship, Turner provides fans with an exclusive and interactive viewing experience combining television, online and mobile. Through TNT’s four days of coverage, the ability to follow marquee groups live on PGA.com and instant player alerts and notifications on the PGA Championship iPhone app, fans get an all-access pass for all the tournament action.
PGA.com is the official online destination for The PGA of America and is home to the PGA Championship, the Senior PGA Championship, The PGA Grand Slam of Golf and The Ryder Cup. Beginning in 2002, Turner Sports and the PGA formed a multi-year alliance with a mission to serve the golfing public, PGA Professionals and the golf industry with products and services to grow the game of golf. The two organizations recently expanded the deal through 2019 to include licensing with TurnerÃ¢â‚¬â„¢s Cartoon Network Enterprises (CNE) serving as the PGA’s licensing agent in the youth marketplace. As a leader and innovator in broadband golf coverage, PGA.com continues to gain success for its PGA.com LIVE video presentation of PGA’s premier events. In 2007 PGA.com Pipeline LIVE was nominated for an EmmyÃ‚Â® by the National Television Academy. In 2009, PGA.com’s on air, online and mobile coverage of the PGA Championship was nominated for an EmmyÃ‚Â® by the National Television Academy and was awarded a CommArts Interactive award for the PGA Championship LIVE video and the PGA Championship iPhone app.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS, TNT and truTV, Turner SportsÃ¢â‚¬â„¢ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Division I MenÃ¢â‚¬â„¢s Basketball Tournament, professional golf, PGATOUR.COM and PGA.com. Turner SportsÃ¢â‚¬â„¢ diverse portfolio also offers a collection of mobile Web sites and apps featuring NBA, NASCAR and professional golf content, along with Turner SportsÃ¢â‚¬â„¢ first branded consumer product, SportsNOW. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAUGE.com and WNBA.com.