At the Digitial Life Design (DLD) conference in Munich, Germany, Tumblr founder and CEO David Karp announced that the blogging site now reaches 120 million people and 15 billion pageviews every month.
According to The Next Web, Karp credited the site’s sociability for its growth. The average Tumblr blog is re-blogged nine times, said the founder, and the content is distributed through RSS, Facebook, Twitter and other social networking platforms.
“There’s the spreadable future of social media,” quipped journalist and professor Jeff Jarvis on Twitter.
That adds up to 560 million people who have viewed content on Tumblr to date. There are 249 million visitors in the U.S. alone, comprising 45% of Tumblr’s audience. Next in line are Brazil with 49 million visits and the UK with 34 million visits.
Despite its outreach to other countries, Tumblr is keeping its operations at its headquarters in New York City, where Karp says the majority of his employees work. It’s highly characteristic of a New Yorker to show pride in his city, but less common for a tech company to focus its efforts outside the entrepreneurial hotbed of Silicon Valley.
“Academia doesn’t actually spit out very good engineers,” Karp told interviewer Martin Varsavsky, and he’s not the first to express that sentiment . In the future, the founder and CEO will relocate any new hires and focus on mentoring them from within the company.
Karp also enlightened the audience on the reasoning behind some of Tumblr’s notably absent features, like comments and tags, VentureBeat noted. “Commenting makes YouTube a horrible place,” Karp said. He also testified to the horrors of being tagged on Facebook, (which needed to be said by someone other than me). The idea was to foster a more creator-centric service than some of the other platforms.
The statistics on Tumblr’s About page show a highly prolific community, with nearly 42 million total blogs on Tumblr to date and more than 16 billion posts.
Tumblr continues to experiment with its business model. Instead of Google Ads, Karp said the company will seek out more “novel approaches to revenue” to come up with something that is “really beneficial to the community.” Currently, the site’s premium blog themes, which cost between $10 and $50, bring in “hundreds of thousands” of dollars for contributing designers.
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