The Yahoo-owned microblogging site created four new stickers based on the most popular tags related to Black Lives Matter:
Tumblr also created a dedicated Black History Month Explore page, where users can browse community contributions related to the event.
The schedule for Tumblr’s Black History Month-related Answer Time Q&As follows:
- Feb. 8: Emil Wilbekin, fashion journalist and LGBTQ rights activist, on TBD’s Tumblr (@worldofwilbekin)
- Feb. 16: Fashion designer Jerome Lamaar (@531jerome)
- Feb. 16: The cast of VH1’s The Breaks
- Feb. 21: Angelica Ross (@missrosscreative), transgender rights advocate
- Feb. 22: Actress Amandla Stenberg (@amandala)
- Feb. 23: Comedian and actor Andrew Bachelor, better known as King Bach (@kingbach)
- Feb. 24: Jonathan Capehart, The Washington Post (@CapehartJ)
- Feb. 28: Anthony Anderson (more details TBD)
Finally, video interviews with Hidden Figures co-star Octavia Spencer and the people behind Blackout are already live on Action, and Heben and Tracy from BuzzFeed podcast Another Round are scheduled for Feb. 13.
Tumblr senior entertainment partnerships lead Dana Kirk said in an email to Social Pro Daily:
Our take on Black History Month was to give contemporary black voices across different forms of media a platform to have real conversations with our users. The goal is to continuously highlight, educate, inspire and spark a dialogue. That’s important to Tumblr, and we are going to continue to do that beyond this month. That intersection is where we can ignite change.
Readers: What are your thoughts on Tumblr’s Black History Month efforts?