5 Features That Make TubeMogul The Best Video Analytics & Distribution Platform

If you are serious about maximizing the potential of your online video campaigns then you’ll need some help, and one of the best ways to save yourself time and monitor your campaign effectively across multiple video sites and platforms is with TubeMogul. TubeMogul is a one-stop-shop for video analytics and distribution, offering tons of features for content distributors and publishers. They are constantly upgrading their service with new features, including the launch of HTML5 analytics this week. We’ve compiled a list of five features that make TubeMogul worthwhile for online video creators, distributors and publishers.

OneLoad Saves You Tons Of Time On Distribution

One of the coolest things about TubeMogul, and the reason I started using the service, is their OneLoad video distribution and tracking service. With OneLoad, users can upload their videos one time to TubeMogul and then sit back as TubeMogul does the legwork, distributing the video automatically to tons of other video sites, including YouTube, Vimeo, Blip.tv, Viddler, Revver, Howcast, AOL Video, MySpace Video, DailyMotion and more.

Just think about what the OneLoad service means for your videos and their online presence. With no extra effort you can have your video appear on multiple sites, increasing your number of views by leaps and bounds. You don’t have to sign in to each individual site and wait for your video to upload and add your title, tags and descriptions (a time consuming task, to say the least). Just upload your video once, input your info, and TubeMogul distributes your video to all the online video sites where you have accounts.

Get Video Analytics From All Sites, In One Easy To Consume

TubeMogul also analyzes the performance of your videos across platforms and shares the analytics with you in real time, directly from your TubeMogul account. Sure, you can still head over to YouTube Insight and other video site analytics to see how your videos are doing. However, using TubeMogul’s InPlay publisher analytics you can see how your video is doing in all the places you’ve uploaded it, compare its performance on different sites and more, all in one place.

TubeMogul’s InPlay analytics measures a variety of different metrics, including the total views on your videos, the total minutes viewed, which of your videos is performing the best, how viewers are engaging, the attention span of your viewers (who’s viewing for 10 seconds, 20 seconds, 30 seconds and more), geographical tracking, how your videos are being located and more.

HTML5 Analytics *NEW*

As we mentioned before, TubeMogul recently added a new feature to their site – HTML5 Analytics. HTML5 Analytics went live earlier this month, adding even more in depth analytics for publishers. According to the TubeMogul press release, HTML5 Analytics open doors for publishers to discover who viewers discovered videos on different devices, as well as the average viewing-time for videos within iPad compared to views on the Web and more.

It’s FREE!

One of the best things about TubeMogul is that it’s free. The basic free service lets users distribute their videos to different online destinations, as well as give users access to InPlay analytics. Of course, TubeMogul also offers paid options for businesses and clients looking for additional services, including priority video deployment and priority customer service. You can check out the different features and pricing tiers on the TubeMogul website.

Research & Industry Analysis

Something that I really like about TubeMogul is that they use their own analytics systems to do research on the online video industry as a whole and report their findings. Their findings are not only interesting, but are also invaluable resources for online video content creators. TubeMogul has published research on everything from which types of online video display advertising perform best to Facebook’s position in video advertising, online video and the media industry and more. TubeMogul’s research serves as an invaluable resource for users who want to maximize the success of their online video campaigns, and their findings are always interesting and surprising!