Originally known for their video syndication and analytics, TubeMogul is now king of real-time video advertising. Earlier this year they branched off their video syndication service following a shift into real-time media buying. This week they published an infographic with some impressive figures showing that they are officially the world’s largest buyer of real-time video advertising.
According to the infographic, “Nearly one in six (16.2%) Americans who watched video online last month saw an ad served by TubeMogul. That’s more than Hulu, ESPN, Tremor, Microsoft or CBS.” The company serves over 5.54 billion ad auctions per day, which is seven times the total daily volume of the New York Stock Exchange. And that’s not all—TubeMogul inventory reaching 98 percent of all internet users.
Mark Trefgarne, CEO of Liverail says, “TubeMogul is consistently our largest RTB buyer, quickly adapting as we constantly evolve to meet publishers’ ongoing digital needs.” Chip Hall, Google’s Head of Buyer Development for DoubleClick Ad Exchange says, “TubeMogul is an aggressive market leader in buying video via real-time bidding.”
Check out the full infographic below for all the facts and figures and let us know what you think.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.