Track Your Favorite Company with LinkedIn’s New ‘Follow’ Button

Everyone wishes a head hunter would call them the next time a job opens up at their favorite company, but most of us just have to be in the right place at the right time. Today LinkedIn has announced a "follow company" button that lets you stalk your dream employer from the comfort of your LinkedIn profile.

Everyone wishes a head hunter would call them the next time a job opens up at their favorite company, but most of us just have to be in the right place at the right time. Today LinkedIn has announced a “follow company” button that lets you stalk your dream employer from the comfort of your LinkedIn profile.

As of February 9, 2012, there are 2 million companies with profiles on the professional networking site – and over 150 million members.  Popular companies get hundreds of thousands of job applications through LinkedIn, which is why it’s good to be one of the first people to submit a resume when a new listing goes up.

Now when you click on a company’s “follow” button, updates from the company will appear on your LinkedIn homepage and will include company news, career opportunities, and industry trends.  (You have to be logged in for it to work. If you’re not, a box will pop up that prompts you to enter your user name and password.)

If LinkedIn has done one thing that has made its members spend more time on the site, it’s providing news articles for them to read while job hunting. Many of these articles come from the 300,000 unique domains that are actively using the “LinkedIn share” button, while others are made available through the LinkedIn newsletter. In December 2011, LinkedIn was the Internet’s 36th most-visited website, according to comScore.

If the companies keep the updates coming, serious job hunters might be more inclined to stay logged in with the window open. The others might check their weekly update emails to see what’s happening in their industry.

Companies can also embed the button on their websites to encourage visitors to keep in touch. Currently American Express, AT&T, Starbucks, Sony, Rypple, DonorsChoose, and Kiva have put the button on their websites, while companies like Google, Facebook, and YouTube can be added through their company profiles on LinkedIn. The video below shows how to follow a company from just about anywhere its name appears on the site: