The news for Toyota has not been particularly positive recently, as the company was forced to defend its now-former PR chief Julie Hamp after her arrest in Japan. She has been released from custody without charge…and today the company promoted an unusual new campaign to focus on the safety of its smaller cars.
The video, released to promote the Vitz brand, falls under the hashtag #Humanness. From the press release:
“The video is comprised of content illustrating human behavior that anyone can experience in daily life regardless of age, gender, or nationality.”
Here’s the clip:
It’s a cute collection of the old user generated content illustrating the “people get distracted” idea, but we don’t know that it will be enough to distract the public from the company’s most recent encounter with negative headlines.