Toyota Entune, Like Ford Sync/MyTouch, Both Powered by Microsoft

Computer and phone manufacturers do not mind if the customer knows the operating system under the hood. Car manufacturers, however, are all about branding. So, while some Ford cars have the option to have the Microsoft Sync (Microsoft Windows Embedded Automotive) powered Ford Sync and Ford MyTouch, you don’t hear of Sync or MyTouch available in other brands of car. So, what is a company like, say Toyota, to do if it wants Microsoft Sync-like features? It isn’t too difficult to place a different looking shell and give the product a different name.