Is In Touch’s Answer to Subs Blow-In in the Wind?

While In Touch builds its circulation mostly on newsstand sales, it has been quietly soliciting more subscriptions. The celebrity weekly recently started running blow-in cards in every issue.

Mark Oltarsh, vp, publisher, insisted that In Touch isn’t looking to increase its reliance on subs, which averaged 3.4 percent of total circ in the second half of last year. “[Subscriptions are] a very small source of revenue,