TOP Tops Area Ratings
Paul Farhi reports today that the latest Arbitron ratings show a sudden and dominating surge by all-news WTOP in the Washington area.
WTOP’s overall audience share was its highest since spring 2003, and placed in above Washington’s main urban stations, #2 WPGC-FM, #3 WMMJ-FM, #4 WHUR-FM and #7 WKYS-FM.
Station exec Jim Farley explained that “the station is attracting listeners by ‘continuing to make ourselves an indispensable utility. We’re like a light switch. You turn us on and we’re there.
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