Top Executives Leave MSLGroup

Two social/digital media executives are leaving the firm.

Stephanie Agresta, formerly global practice director of social/digital media at MSLGroup, has left the agency effective immediately.

Agresta, who held executive positions in digital/social at Weber Shandwick and Porter Novelli prior to joining MSLGroup in late 2012, published a LinkedIn post this morning concerning her plans to attend Cannes and her departure from the firm, writing:

“…I am leaving MSLGROUP to take on new challenges in the world of integrated marketing, communications and emerging technology.”

A statement from Paul Newman, president of MSLGroup North America:

“Stephanie is a true thought-leader and entrepreneur, and MSLGROUP wishes her all the best on her venture. Stephanie has had a major positive impact on raising the profile and quality of MSLGROUP’s award-winning social and digital work.  We look forward to opportunities for continued engagement with Stephanie in the future.

Now that social and digital (and increasingly mobile) services are an essential part of so many client PR programs, we plan to take the strategic opportunity to bring these products and services closer to our clients.  We will be reviewing our global social and digital structure, and MSLGROUP’s well-established regional social and digital leadership teams will now assume additional responsibilities around the world. They will ensure that clients are getting the products and services that they need to be successful today, tomorrow, and into the future.”

Such new venture narratives are commonly provided by agencies and other businesses in order to “soften” news when executives are dismissed, and sources close to the matter tell us that the model applies in this case.

Sources also tell us that Matt Dickman, SVP/global digital and social strategy director who joined MSLGroup in 2013 after serving as EVP of social business innovation at Weber Shandwick, will soon leave for a position at one of the world’s largest telecommunications firms.

MSLGroup provided no comment beyond the Newman quote above and did not specifically mention plans to replace either of the departing executives.