As with last year, the holiday traffic slowdown appears to be underway for the largest social games on Facebook. However, the decline of monthly active users over the past few months have already been quite high — especially bad last month, many of the older running titles are still losing users in the millions. That said, December 1st has revealed a few new faces on the Top 25 as well as the rise of fresher titles in general, including the still growing Millionaire City, Car Town, and Crime City.
Looking at the top 25 also obscures the bigger stories of the year. Developers of all sizes, including the owners of the apps you see here, have greatly improved monetization regardless of growth. And hundreds of smaller apps have been growing more than ever, as we’ve covered in detail here.
With more and more social games increasing their sophistication and production quality in terms of play, storytelling, and overall engagement, such will no doubt continue to grow whereas the older titles will experience the natural decline of age.