Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the five stages of getting Twitter that many of us go through, how social media is replacing traditional journalism as a news source, false Twitter assumptions, how Twitter helped catch a hacker and how marketers are using Twitter in 2012.
Here are our top 10 Twitter stories of the week.
In her seminal 1969 book On Dying, Elisabeth Kübler-Ross first introduced what would become commonly known as The Five Stages Of Grief (and professionally, as the Kübler-Ross Model). Based on interviews with more than 500 patients, Kübler-Ross’s research describes the five sequential stages by which people cope with grief and tragedy – denial, anger, bargaining, depression and, finally, acceptance. Kübler-Ross’s study originally applied only to those suffering from terminal illness, but this was later expanded to include any form of ‘bereavement’ – for example, the loss of a job, income or freedom – as well as major life-changing events, such as drug addiction, relocation and divorce. We can also apply this process to Twitter – specifically, the concept of ‘getting’ it.
Did you know that nearly half of all Americans receive some form of local news via a mobile device, and 46 percent of them get their news online at least three times a week? Online newspapers officially surpassed their print counterparts in ad revenue in 2010, and digital media has continued to make major inroads ever since. Social media is now one of the top three news sources, commanding an impressive 27.8 percent of the market, and it’s catching up with the traditional newspaper… fast.
Making assumptions is not nice, so stop making assumptions about others on Twitter based on silly things like what they say and how they say it . . . except those two things DO actually count for quite a bit. If you are unsure as to WHY what and how you say something on Twitter is important, then you must have missed this post where we told you that you are what you tweet. If so, you might as well brush up on how to craft the perfect tweet while you’re at it. But honestly, most of the assumptions folks make should really be reconsidered – starting with these ten Twitter assumptions that are usually false.
We imagine that one of the hardest parts about being an ‘Anonymous’ hacker is remaining anonymous. We’re not talking about shielding your identity from authorities, as they seem to have that pretty wrapped up, we mean not bragging to folks that you’re one of the masterminds behind the mayhem. Seems a few hackers struggle with just that – like Anonymous hacker, John Anthony Borell III. He got sloppy on Twitter and now he’s in a world of trouble for it.
Are you using social media to promote your business in 2012? You’re not alone. More than eight out of ten marketers are now using channels such as Facebook, Twitter and LinkedIn to raise brand awareness, build communities and drive sales, and a full one third of these professionals invest 11 or more hours each and every week into their social marketing efforts. All of which raises a couple of important questions: where are they targeting these resources, and what are the benefits?
Businesses use social media for a variety of reasons, but they often share one thing in common: they’re looking to convert likes, follows and connections into leads and sales. There is a big debate in the social media world about which network and strategy works best to benefit businesses, but new data shows that LinkedIn might just be the network of choice for connecting B2B companies with their customers.
It might come as a surprise to learn (if you’re not among the sneaker-obsessed) that people actually line up – and even riot– to get at the latest pair of Nikes. The world-renowned shoe maker is now taking steps to eliminate the frenzy surrounding each of its new footwear launches, by setting up a Twitter RSVP system. They’re hoping that this will get the sneakers into the hands of eager fans, without all that kicking and hair pulling that comes with frantic parents trying to get their kids the latest kicks.
Twitter has maintained its position as the most popular social networking site for U.S. financial institutions, says a new study. In its Social Media Leaders report, Corporate Insight discovered that at the end of 2011, some 92 percent of the financial companies tracked had a presence on Twitter, up from 51 percent in 2010.
Twitter has added a new feature to its advertising options, allowing businesses to target their ads to users’ smart phones.
Social media is a term that we throw about fairly lightly, as it’s oh-so-easy to group all the major networks under one convenient hat. But the reality is that Twitter, Facebook, Google+ and LinkedIn are all quite different, with each offering distinctive pros – and cons – for business professionals. However, one thing is very true, and always has been: research pays. By making yourself an expert on each of these platforms, you can equip your brand to make better decisions on which of these mediums is right for you (and, as importantly, when), empowering your marketing division and strengthening your relationship with clients.
Also this week:
- Nicky Minaj has deleted her Twitter profile
- Twitter has created an FAQ for developers
- Twitter has acquired Hotspots.io
- What did Twitter think of the Tupac hologram?
- How social are UK SEO agencies?
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