Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a warning from police on the dangers of using Twitter whilst driving, news that Pinterest is outperforming other social networks for purchase power, how social media affects SEO, a look at the ways that brands are using social marketing for success and a complete guide to social media.
Here are our top 10 Twitter stories of the week.
Using mobile phones to access social media sites when behind the wheel can be more dangerous than driving under the influence of alcohol, says a new report. Research undertaken by the Transport Research Laboratory and the Institute of Advanced Motorists (IAM) found that drivers’ reaction times slowed by 38 percent when using their mobile phones to access sites such as Twitter and Facebook whilst controlling a moving vehicle. In contrast, drivers at the alcohol drink-drive limit have a typical delayed reaction of just 12 percent.
Is Pinterest here to stay? Perhaps. Certainly, the evidence is mounting that the pinboarding network of choice is making a big dent in the social space. Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue. Is it time to start buying into all that hype?
If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause. However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results.
Did you know that recent data showed that 90 percent of marketers are now using social media channels such as Twitter and Facebook for their business, and 93 percent of those rated these tools as “important”? Brands of all sizes are now leveraging online communities to generate business exposure, increase website traffic and even improve search rankings, but what about sales?
For the third consecutive year, CMO.com have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape. Five new members have made the roster this year, including Pinterest and Google+.
A new study has revealed that while an alarming nine out of ten Americans (93 percent) say that companies fail to exceed their customer service expectations, those that use social media for support, while far more vocal, wield greater influence and are likely to spend substantially more.
Did you know that social commerce sales should total £5.67 billion ($9.2 billion) this year, and are expected to climb to £8.81 billion ($14.25 billion) in 2013? Along the way, consumers shopping online will expand some 15 percent, from 167 million in 2012 to 192 million by 2016, spending an average of £1,094.07 (about $1,800) per person per year. Overall, online shoppers are tipped to generate over two hundred billion pounds of revenue annually in just four years.
Twitter went through a major redesign this year, going from “New Twitter” to the current version called “Let’s Fly”. This change included more than just some a top navigation and layout: it altered the dimensions of your Twitter home page and profile, so your old Twitter background might no longer be the right fit. We’ve put together this basic guide to creating a killer Twitter background for Let’s Fly, so you can continue to brand yourself effectively and attract more followers in the process.
Did you know that global online expenditure on advertising is expected to reach $94.2 billion this year, and an incredible $603 billion will have been spent in total online advertising by 2015? The U.S. makes up the bulk of these numbers, accounting for more than 40 percent of the financial output, with Europe and Asia sharing the spoils in second and third place. Google currently enjoys a 44.1 percent share in online advertising, dwarfing Facebook (3.1 percent), but it’s Mark Zuckerberg’s social network where advertising agencies plan to invest the most in the future – some 89 percent rate Facebook as their social marketing channel of choice, ahead of Twitter (39 percent), YouTube (36 percent) and LinkedIn (21 percent).
Ever feel the urge to spontaneously get up and go, but you don’t really want to spend time searching for flights and planning things out? Or maybe you’re just someone who likes keeping your eye out for good travel deals. Well then,TweetAFlight might be a good account for you to follow!
Also this week:
- Another Twitter PR disaster for Kenneth Cole
- For the first time ever, mobile app users spend as much time social networking as playing games
- Twitter has hinted at a pro version of the network
- How is social media shaping the 2012 Presidential Election?
- How (and why) you should move a conversion off Twitter
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