Theater lovers will most likely tune into the Tony Awards ceremony this Sunday — but how much of that will overlap with Facebook?
The official page for the Tonys has 125,789 likes — while that kind of number might not seem small for pages in other industries, for entertainment and television in particular, that tally comes in on the small side.
The highest like count we found for an entertainment award ceremony on Facebook: The BET Awards has 611,789 likes, and the next ceremony is June 26.
There just so happens to be a contest on the page that promises one grand prize winner a deluxe trip to the actual BET Awards ceremony — it’s very possible that this promotion jacked up the like count, based on the tallies among award ceremonies that don’t have contests.
- The Oscar Awards page has 278,999 likes on Facebook.
- The Grammy Awards has 274,541.
- The Golden Globes has 155,144.
- The Daytime Emmy Awards has 5,193.
The latter number makes us wonder the extent to which award ceremonies’ like counts are influenced by:
- The audience demographics for the show
- When the events are scheduled.
- Whether the event’s website includes a prominent Facebook link.
We can safely assume that pages that have been on Facebook the longest would have the most likes.
Of course, likes only tell a small part of the story, because most of the interest in awards ceremonies registers on social media in the form of status updates and wall posts, especially during and immediately after the events in question.
Readers, do you think certain entertainment award ceremonies are more germane to Facebook shares and likes than other such events? What influences how social these awards are, in your opinion?