To Combat Piracy, Music Companies Let Music Be Free
The New York Times reports that many music companies are turning to free, unlimited access to music in order to combat piracy. Rather than rely on single-song downloads to stop the erosion of CD sales, music executives are starting to embrace the free model in the realization that for-pay options will never stop piracy.
Comes With Music, from Nokia, is the most recent example of this. With a Nokia phone, users can download as many songs as they like from a catalog of 5 million songs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in