Tipp-Ex Advertisement Features Interactive Video Storytelling

In a cool promotion, the white-out company Tipp-Ex created an interactive video adventure involving a hunter and a bear. Once you watch the video embedded above (contains profanity), you will be invited to complete the story with a new verb.

BoingBoing explained: “[The video] branches off into a kind of video-text-adventure, where you are invited to type verbs into a box and see what the bear and the hunter do with one another … It’s a kind of next-generation Subservient Chicken, and the (no doubt blisteringly expensive) creative reworking of YouTube’s familiar user-interface makes it even more click-trancey than its forebears.”

Anybody excited about the digital storytelling possibilities here?