Time Inc. is going all-in when it comes to tablets, announcing Wednesday that by year-end, tablet editions will be available for all 21 of its U.S. publications.
The publisher also announced that it reached a deal with Barnes & Noble to offer digital subscriptions and single-copy issues of Fortune, People, Sports Illustrated, and Time on the Nook Color later this month, with the rest of its titles — including Entertainment Weekly, InStyle, and Real Simple — to follow by year-end.
Time’s electronic editions are already available via the Apple App Store, Android Marketplace, for the HP TouchPad, and via Next Issue Media’s store.
Apps for the four titles mentioned above have been downloaded more than 11 million times, with hundreds of thousands of print subscribers upgrading to include the tablet editions, and Time said it has also sold more than 600,000 digital single editions.
Time said current print customers will be able to add the digital editions to their subscriptions at no additional cost, adding that ads from the print editions will be incorporated into the tablet versions.
Executive vice president and interim management committee member Maurice Edelson said:
Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities. Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers.