Affinio is a Nova Scotia, Canada-based data company that extracts social media insights to find out what specific consumers think of different brands. The software-based services provider works with a number of ad agencies and other businesses to find out what coupon moms, gamers, music-loving teen girls, and everyone in between are interested in, in real-time.
So we asked Affinio to pull the Twitter numbers from the tweet-happy audience of U.S.-based digital marketers—a group that is near and dear to Adweek's heart.
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