Nicole Richie, Tracee Ellis Ross, and Felicity Huffman are among the nine famous women participating with the network so far. Each of the participating celebs has a blog or website and the idea is for brands to tap the members for promotional purposes.
Huffman’s site WhattheFlicka.com, is focused on all things female with special attention to mom issues.
“Yes, I would like to not be paying for this out of my own pocket. At a certain point, the goal is to have it live on its own and pay for itself,” she told Ad Age.
Digital Media Management was founded by Luigi Picarazzi, a former Disney employee and former assistant to Nicole Kidman. Ad Age points out that the number of visits on these sites leave room for growth, though Picarazzi says they’re getting four million unique visitors per month.