The Ticker: India’s PM; Pope’s Tweets; Startup PR; Jay Carney; ‘Sweet Smell of Success’

Wall Street Journal’s India RealTimeFive PR Tips for India’s Prime Minister

AllTwitter: The Pope Sends His First Tweet [VIDEO]

Reuters Blogs10 marketing lessons for early stage tech startups

FishbowlDCJay Carney Perfects the Non-Answer Response

NYTimes Video (above):  Critics’ Picks: ‘Sweet Smell of Success’ A.O. Scott looks at Alexander Mackendrick’s 1957 film starring Burt Lancaster as a powerful gossip columnist and Tony Curtis as an ambitious press agent.