The Ticker: Gas industry PR; Twitter guides; Rory McIlroy; Inside ‘TWiT’; Facebook’s ‘Klout Gate’

Bloomberg BusinessweekGas industry cranks up PR push on W.Va. drilling

AllTwitter15 Twitter Guidebooks, Resources And Tip Sheets That Turn Newbies Into Pros

MarketWatchMcIlroy: Golf’s next marketing superstar?

GigaOmBootstrapping the CNN of tech: the story of TWiT

MashableFacebook Pages Can Now Be Personalized Based on Klout Score