The Seattle Times wants to provide each of its readers with an online personal assistant in the form of Subscriber Concierge, a customer-engagement and subscriber-services portal that allows users to perform tasks including stopping and starting vacation holds; upgrading subscriptions; managing payments and billing options; accessing digital editions; and signing up for reader rewards.
Subscriber Concierge was developed by Marketing G2 and is supported by its Open Intelligence marketing database.
Seattle Times circulation manager Curtis Huber said:
Subscriber Concierge is a great resource for our readers and a robust platform for The Seattle Times to build stronger relationships with our customers. We are in a better position to provide expanded services and track customer engagement. The Subscriber Concierge platform allows us to take full advantage of email communications and the Internet to build stronger relationships with our customers. Marketing G2’s technical knowledge and direct marketing expertise is a unique and refreshing combination of talents.
Marketing G2 founder Patrick Glennon added:
Subscribers want instant access to their accounts, and newspapers want to know what their readers are interested in and how to provide them with better service.