The Search Is on for Mobile Downloads
A new report from eMarketer attempts to determine what consumers are hoping to find when they use mobile search services.
According to data it received from Medio Systems, as of November, more than 60% of the search categories in North America related to downloadable content. This was followed by adult content and general Web/WAP site searches, each with 9%. Basic portal navigation took third place with 8%. The numbers are as of November 2007 and represent searches made on the T-Mobile, Verizon Wireless, Sprint and Telus networks.
Handango
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in