The Facebook Marketing Bible March 2011 Edition Is Now Available

Facebook Marketing Bible

The March 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

In addition, Inside Network is pleased to announce that through March 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

Now that Facebook has crossed the 600 million active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The March 2011 edition includes updates on the following topics:

  • All new strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
  • Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
  • The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
  • New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
  • Offline promotion for your Facebook Page, Place or campaign through the company’s recently launched Like Button stickers and QR codes.
  • Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
  • Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
  • Facebook Questions, and how these new user-facing feature can offer a new ‘no-cost’ marketing channel for brands, advertisers, and developers.
  • Facebook’s Open Graph, Social Plugins, and Connect, the features and code that brings “instant personalization” to your website off Facebook.
  • Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
  • Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
  • Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the March 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.


Table of Contents excerpted from the full March 2011 Edition

Building Your Brand through Facebook Pages

  • Page Destination Tab Ad Campaign Strategies
  • Facebook Pages and Public Profiles
  • The Profile Page – A Walk-Through

Designing Your Facebook Page

  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page
  • Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

  • The Basics of Status Updates for Pages
  • Demographic Targeting for Status Updates
  • Updating Facebook Page Status Via Text
  • Receive Page Status Updates Via Text
  • How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

More Ways to Promote Your Facebook Page

  • How Brands Can Advertise within Social Games
  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • SMS Subscription Service for Pages
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

  • The Best Facebook Page Strategies and the Pages That Use Them
  • Strategy: How to Promote Your Page in 6 Steps
  • Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages

More Ways to Market on Facebook: Questions, Places, Open Graph, and Deals

  • Facebook Connect Integration Best Practices from the Platform Showcase
  • How to Create a Deal with Facebook Deals
  • The Places We’ll Go: How marketers can use Facebook’s new location features
  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph
  • Quick Note on Groups and SEO

Facebook Ads for Brand Marketers

  • Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Tools and How-Tos for Marketers

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page
  • How Page Owners Can Restrict Content for Underage Users
  • How to Export Your Facebook Page Updates to Twitter

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com