The Challenge of Viral Marketing
Want to launch a Facebook application that gains millions of users? Awesome, so do I! There are two challenges facing applications: (1) gaining critical mass and (2) retaining users. Andrew Chen has a great post about why apps eventually “jump the shark.” While his post is extremely technical, the lessons learned are valuable.
When the Facebook platform launched 9 months ago we witnessed the overnight growth of a few hundred applications. Many of these apps ended up with millions of users.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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