Advertisers, frustrated by the federal government’s stubborn refusal to legalize 24-hour advertising on your bedroom ceiling, have not given up the fight for your undivided attention and pocketbooks. Faced with new technologies like TiVo and eyelids that allow consumers to avoid or block out their product pitches, advertisers have begun exploiting circumstances in which they have a captive audience. Maybe you’ve noticed the cooking tips you get from Emeril while you wait in line at Ralph’s to buy your Stouffer’s french bread pizza and One Sweet Whirled?
One such company, Submedia LLC, has developed new technology that has allowed it to install clients’ advertising in subway tunnels and stations from Atlanta to New York City to Mexico City, Hong Kong, and Istanbul by using a kind of flip-book process that creates the illusion of motion.
From Lisa Haarlander‘s Reuters story:
About 50 companies, including many auto manufacturers, have bought space during the past five years… The car makers relish the opportunity to showcase their sport coupes and sport utility vehicles in motion somewhere other than on a television set.
We may question the wisdom of hawking automobiles to subway riders, but that lack of vision is probably why we lost the Hummer account to that brown-noser Myerson.