Having “assumed the position” in the merger between the UPN and the WB, News Corp. announced today that its answer is a little more than a Band-Aid, and a little less than a new network.
Voila! The My TV Network.
As the AP reports, “The core of the new programming lineup will be two serial drama shows that will air six days a week with 13-week story lines, similar to the telenovela format that has been a big success on Spanish-language networks like Univision. The two shows, called “Desire” and “Secrets,” will be one-hour prime-time shows. The new network will launch on Sept. 5 on stations in major cities including New York, Los Angeles, Chicago and Dallas with initial coverage of 24 percent of the United States, News Corp. said.”
So, the anwer is… Telenovelas?
Get ready for “Betty La Fea,” America!