Tango launches Channels for brand interaction within the app

Mobile messaging company Tango has announced the launch of Tango Channels, its new media-focused feature for brands and users. After updating the Tango app, users can browse Channels from a variety of brands, and in a variety of genres, from entertainment and news companies to those centered on comics, musicians and more.

Tango Channels’ launch partners include Spotify, AOL, Huffington Post, Dailymotion, 500px and many others, giving the platform a little something (or a lot) for everyone.

When browsing Channels, users can follow their favorite brands, viewing videos, photos or news posts that can be shared with other Tango members. Content can be commented on or “liked,” and the content itself can be dropped into a chat conversation within the app so everyone is on the same page.

During the first 12 hours of Tango Channels’ launch, over 110,000 people followed channels, content was “liked” more than 120,000 times, and over 67,000 articles were read. In that same time period, channels like Spotify and the World Cup reached over 20,000 followers each (Spotify hit 24,000).

“Tango uniquely blends messaging, social discovery and content into one platform. This is a huge differentiation from all other messengers. Tango members now have even more exciting ways to connect with others through shared interests and premium content, whether it’s talking about the latest viral video or last night’s baseball game,” said Uri Raz, founder and CEO of Tango. “We’re thrilled to kick off Tango Channels with such an exciting set of content publishers and brands, enabling them to spark conversations on Tango.”

Hulu will join Tango Channels in the coming weeks, with Tango expecting additional brands to come on board in the near future. The Tango app is available to download for free on iOS and Android.