Take a Tour of the Mashable House and All the Brand Activations Inside [Video]

If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a staple of the festival, serves as a way for the digital-only Mashable to interact with its readers and fans in the real world. And that kind of exposure is invaluable, according to Mashable's CMO Stacy Martinet. 

When you don't have a physical product but you get the opportunity to give people a tangible (and fun) experience with your brand, it can pay off.

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