Swag. It's not just for the famous.

This time of year, the wire services are awash in tired celebrity gift basket stories that always make us want to hurl due to their predictablilty.

“They’re giving these already-fat cats a diamond-encrusted bra and panty set?!” etc, etc.

Whatever.

But to Reuters credit, amongst their dull swag safari is mention of a website which (despite having been created in October 2004) had so far eluded our fishy eyes:Swagtime.

Finally, a chance to own Alfre Woodard’s scented soy wax candles! You complete us, Swagtime.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in