Survey: Less Ad Spend, More Advance Phones Disrupt Media Industry
Reduced ad budgets and increased use of mobile phones for tasks formerly limited to PCs are causing the most disruption in the media industry, so say the media and advertising professionals polled for a recent survey by KPMG.
Of the more than 200 execs polled, 75% expect that within the next five years advertisers will move a quarter of their media spend away from traditional channels. Social networks and mobile marketing will benefit from this shift, the survey found.
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