Super Rewards Making it Easier for Game Developers to Hide Low Quality Offers
Virtual currency monetization company Super Rewards today is releasing new tools for casual game and MMO developers to remove low quality offers from appearing in their games. The idea is to make it easier for developers to optimize for longer time horizons than many game developers inside social networks like Facebook MySpace have chosen to do to date. Because the cost of user acquisition are so different, the former are more interested in longer term objectives.
“We’re allowing publishers to decide where they want to be on the spectrum – maximizing short term revenues, or going with safer offers from big brands with simple, clear, and well-disclosed user experiences,” CEO Jason Bailey told Inside Social Games.
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