Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by the chatter of millennial men.
The terms "security" and "security alarm" are among the associated topics with home automation on Facebook. So brands like ADT and Frontpoint may want to take note in planning to target young dudes who own homes. Marketers for Amazon Echo and FitBit—both IoT subjects that are also trending—should consider these findings as well.
We learned these things from Facebook IQ's latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.
The latest edition also includes interesting insights to the trending subjects of downtempo music and tunics/fashion accessories.
Check out the full findings of this month's Topics to Watch below:
Facebook IQ's predictive tools analyze the long-term consistent growth of a topic on Facebook. Using data from hundreds of thousands of conversations, the social network said it's able to forecast what discussions will continue to escalate based on how other topics normally trend upward in volume, variance and rates of consistent growth. When predicting whether chatter around specific topics will increase, Facebook stated that early tests have been 80 percent accurate.