Study: Davos is Tops for Executive Speakers

Pepsi chairwoman and CEO Indra Nooyi at the World Economic Forum in 2008. Photo: Remy Steinegger

Weber Shandwick’s fifth annual “Five-Star Conference Study” found that the World Economic Forum in Davos is the leading platform for business executives. However, only 29 percent of industry-leading chief execs are speaking at one or more business events. This year’s Forum is taking place this week.

Rounding out the list of top conferences are the Clinton Global Initiative, and, tied for third place, the Fortune Most Powerful Women’s Summit and The Wall Street Journal CEO Council.

For those who do speak, the global economy and the economic outlook are the leading topics. The study also found that B2C execs rather than B2B are more likely to serve as speakers. Female leaders, especially those appearing on Fortune‘s 50 Most Powerful Women’s list, are also active on the speaker scene, with 82 percent of those appearing on the list speaking at various events (not just those top-tier events like those listed above).

Weber proposes a few reasons why CEOs wouldn’t participate in a speaking engagement: the tough economy, busy schedules, and the difficulty in assessing the ROI. These are high-profile thought leadership opportunities that execs should be participating in. Take to the comments section with your thoughts on how to convince a reluctant CEO to participate in a great speaking opportunity.

[Image via Wikimedia Commons and the World Economic Forum.]