STUDY: Consumers Don't Trust Your Retail Clients with Their Credit Cards

Despite Target’s best efforts, it seems like the damage is done: according to a recent survey conducted by the nonprofit org American Consumer Credit Counseling, nearly 7 in 10 Americans don’t trust retailers with their data.

Here are the big findings:

• 64% of participants “don’t trust” retailers with their credit/debit card data
• 42% say they’re now more likely to pay with cash or check

And this isn’t just paranoia, either.

• 52% have had personal information compromised
• That number jumps to a whopping 65% among the 35-54 set

The rest of the release delves into services offered by the organization, but the point is clear: public opinion has turned against retail brands on this issue.