State Farm's Facebook Contest Aims For Repeat Visits
Most contests on Facebook aim to get people to like a brand for the first time. State Farm Insurance Company is using a game to try to get repeat visits.
Most contests on Facebook aim to get people to like a brand for the first time. State Farm Insurance Company is using a game to try to get repeat visits.
The insurer’s new contest called Shotgun requires repeat visits in order to win a Ford Fusion Hybrid or a $20 Visa gift card.
For ten consecutive days, the company is publishing a picture at a random time throughout the day and encourage users to tag themselves in the photo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in