Sprinklr Acquires Startup to Help It Match Social Influencers With Brands

Little Bird will enhance audience insights and analytics

Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms.

The New York-based company is bringing Portland-based Little Bird into its social nest. The company analyzes contextual information and social content to match influencers with brands. (In a statement today, Sprinklr cited a report from eMarketer, which found that 75 percent of marketers say pairing influencers with brands is one of their biggest challenges.)

In a statement announcing the deal, Sprinklr CEO Ragy Thomas said Little Bird will help brands identify trends and create more personal experiences for their customers. 

"We live in an age of connected and empowered consumers where it no longer matters what companies say about themselves—it's what their customers say that determines whether a business will fail or thrive," Thomas said. 

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