Spotify Just Bought a Startup That Crowdsources Concert Photos and Videos

And should help artists market themselves

In an effort to help artists market their music, Spotify has acquired a startup that aggregates photos and videos from concerts.

CrowdAlbum, founded in 2013, has already worked with major bands and musicians including Diplo, Death Cab for Cutie, Lil Wayne, Fall Out Boy and more than 1,000 others. In a statement today announcing the news, Spotify said buying CrowdAlbum will help artists better "understand, activate and monetize" their audiences.

"We're working every day to find ways to tighten the connection between artists and their fans," Charlie Hellman, vp of product at Spotify, said in a statement. "The CrowdAlbum acquisition is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring."

CrowdAlbum's albums provide artists with a trail of still and moving footage from concerts across the country, providing a "visual history" of their tours. The company's staff will join Spotify's team that recently launched Spotify Fan Insights, a dashboard that gives artists a snapshot of their listeners on the music streaming service.