Spin the Agencies of Record
- Havas PR will leverage its global network for The Economist, that classic magazine of finance, politics, and world affairs. The firm’s primary role involves promoting The Economist Espresso, its first daily mobile app, which launched in November. Ravi Sunnak, EVP, Corporate, Havas PR, writes that “We are continuing the raise the visibility of The Economist and establish their thought leadership status…[via] an influencer outreach campaign.” Said campaign has already earned many editorial mentions and inspired us to look up the real name of the man we know only as “Lexington.”
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