Spin the Agencies of Record
- New York’s Memorial Sloan Kettering Cancer Center signed with city firm CooperKatz & Company. CooperKatz will work with the center to help design and implement a strategic communications plan created to increase awareness and enhance the Center’s reputation with the help of an ad campaign created by AOR Pereira & O’Dell; it will also aid in efforts to share the standards developed there with health care institutions around the world. Sloan-Kettering is the world’s oldest, largest private cancer research center, and we truly cannot overstate the importance of the work done there.
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