APCO Worldwide and StrawberryFrog are collaborating to get people to stamp their passport to the sunny beaches of Albania. According to the news in Argophilia Travel News, the two firms will cooperate for “developing and deploying international ad and marketing campaigns geared to boost knowledge of Albania and the country.” BTW, if you were standing on the stiletto heel of Italy, look east, and there’s Albania nestled besides Greece. The Adriatic Sea is quite lovely this time of year.
MCS Healthcare Public Relations scored Horizon Blue Cross Blue Shield of New Jersey. Based on the release, MCS and Horizon BCBSNJ will focus on the development and execution of multi-channel public relations campaigns to enhance the Horizon BCBSNJ brand.
Technicolor brightened up the life of many at Weber Shandwick as they were selected its global AOR (see what we did there). And Weber won it via RFP, so chin up folks, there’s still hope.
ICYMI: Coca-Cola is also in the coconut water business with its Zico brand. And now, it has a PR partner in MSLGroup North America. According to a blog post, they beat out incumbent Catalyst for the business.