Spin the Agencies of Record

River cruise company AmaWaterways has chosen Blaze PR as its AOR. The firm will focus on brand awareness through media relations, social media initiatives, and travel rewards programs.

Levi’s is conducting a PR review across Europe, the Middle East, and Africa, according to the Holmes Report. The review includes a number of firms that the company has worked with. The Levi’s roster of existing firms includes European agency, Exposure, and Edelman, which handles corporate PR. In an effort to consolidate, firms that the company works with will have to repitch their business. The company just named Wunderman its first global digital agency after a review. That work was also previously handled by a number of firms.

Cycling and casual wear company Hincapie Sportwear has chosen Northern California-based Lyman PR as its AOR. The firm will target cycling and sports media as well as consumer lifestyle audiences. Lyman will also work on outreach for the UCI Continental BMC-Hincapie Sportswear Development Cycling Team, the racing team that the family-owned company sponsors. [via]

Athletic wear company Brooks Sports has chosen M Booth as its AOR after a competitive search. The work will focus on consumer PR. The company did not discuss the other firms that were in the running. [via PRWeek]

Online retailer eShakti has chosen 5WPRas its AOR for media relations, celebrity integration, partnerships, and other outreach. eShakti provides customers with online tools to customize clothing for consumers. [via]