Sony Snags Rocketboom
NEW YORK Sony Pictures Television has acquired Rocketboom, one of the more high-profile Web video series, for an undisclosed amount.
The company said it plans to meld Rocketboom, a daily technology news series aimed squarely at Generation Y, with Crackle, the company’s fledgling hub for original online video. The series will be featured each day on Crackle.com, and will continue to be available to users on Rocketboom.com, which will soon house a Crackle-branded video player.
In addition, Sony — which going forward will handle ad sales for Rocketboom — said it plans to widen the show’s reach via syndication across Crackle’s growing distribution network.
Rocketboom was one of the first video blogs to gain mainstream recognition.
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